UI/UX Product Design / UX Strategy

Mobile App for Faith-Based Startup

Insurance
Mobile App

Our client, a Christian advocating for younger generation safety in the Internet, needed help in building an MVP for their startup idea. In collaboration, we discovered product-market fit and designed solution that helps parents navigate their kids in the digital world.

Case Study coming soon

Client

Ukrainian insurance

NDA enterprise

Date

2023

Services

UI/UX Product Design

UX Strategy

Industry

Insurance

Healthcare

Problem

The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.

Solution

We conducted user interviews with the faith-based community, designed prototypes resonating with their values, and refined the product to align with user expectations. Each iteration was tested with the target audience, leading to impactful improvements.

Team

Developer, Startup Founder, UI/UX Designer

12+ user flows

Logic designed from scratch

iOS & Android

Native designs for both platforms

Agile approach

Figma files tailored to dev needs

Result

Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.

Impact

First conversion for a startup 🚀

Chris McKenna

CEO of Protect

Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!

Chris McKenna

CEO of Protect

Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!

Chris McKenna

CEO of Protect

Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!

Chris McKenna

CEO of Protect

Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!

Chris McKenna

CEO of Protect

Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!

Link for the App

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