UI/UX Product Design / UX Strategy
Mobile App for Faith-Based Startup
Insurance
Mobile App
Our client, a Christian advocating for younger generation safety in the Internet, needed help in building an MVP for their startup idea. In collaboration, we discovered product-market fit and designed solution that helps parents navigate their kids in the digital world.
Client
Ukrainian insurance
NDA enterprise
Client
Ukrainian insurance
NDA enterprise
Client
Ukrainian insurance
NDA enterprise
Client
Ukrainian insurance
NDA enterprise
Client
Ukrainian insurance
NDA enterprise
Date
2023
Date
2023
Date
2023
Date
2023
Date
2023
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Industry
Insurance
Healthcare
Industry
Insurance
Healthcare
Industry
Insurance
Healthcare
Industry
Insurance
Healthcare
Industry
Insurance
Healthcare
Problem
The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.
Problem
The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.
Problem
The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.
Problem
The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.
Problem
The startup struggled to connect deeply with its niche market. We needed to ensure the product met both functional and cultural expectations to drive engagement and retention.
Solution
We conducted user interviews with the faith-based community, designed prototypes resonating with their values, and refined the product to align with user expectations. Each iteration was tested with the target audience, leading to impactful improvements.
Solution
We conducted user interviews with the faith-based community, designed prototypes resonating with their values, and refined the product to align with user expectations. Each iteration was tested with the target audience, leading to impactful improvements.
Solution
We conducted user interviews with the faith-based community, designed prototypes resonating with their values, and refined the product to align with user expectations. Each iteration was tested with the target audience, leading to impactful improvements.
Solution
We conducted user interviews with the faith-based community, designed prototypes resonating with their values, and refined the product to align with user expectations. Each iteration was tested with the target audience, leading to impactful improvements.
Team
Developer, Startup Founder, UI/UX Designer
Team
Developer, Startup Founder, UI/UX Designer
Team
Developer, Startup Founder, UI/UX Designer
Team
Developer, Startup Founder, UI/UX Designer
Team
Developer, Startup Founder, UI/UX Designer
12+ user flows
Logic designed from scratch
12+ user flows
Logic designed from scratch
12+ user flows
Logic designed from scratch
12+ user flows
Logic designed from scratch
12+ user flows
Logic designed from scratch
iOS & Android
Native designs for both platforms
iOS & Android
Native designs for both platforms
iOS & Android
Native designs for both platforms
iOS & Android
Native designs for both platforms
iOS & Android
Native designs for both platforms
Agile approach
Figma files tailored to dev needs
Agile approach
Figma files tailored to dev needs
Agile approach
Figma files tailored to dev needs
Agile approach
Figma files tailored to dev needs
Agile approach
Figma files tailored to dev needs
Result
Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.
Result
Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.
Result
Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.
Result
Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.
Result
Within first three month of a launch on warm email newsletter audience, product received 9% of conversion rate from free to premium customer of the mobile app.
Impact
First conversion for a startup 🚀
Impact
First conversion for a startup 🚀
Impact
First conversion for a startup 🚀
Impact
First conversion for a startup 🚀
Impact
First conversion for a startup 🚀
Chris McKenna
CEO of Protect
Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!
Chris McKenna
CEO of Protect
Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!
Chris McKenna
CEO of Protect
Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!
Chris McKenna
CEO of Protect
Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!
Chris McKenna
CEO of Protect
Helen was engaged to provide wireframes and high-fidelity designs for a new educational app for parents at Protect Young Eyes. She proactively sought out interviews with members of my audience in order to truly understand their pains and needs before diving into the work. I was impressed with the quality of her research, the organization of her findings, and the quality of her designs, which led to faster development. I will most certainly engage Helen for future work!
