UI/UX Product Design / UX Strategy
UI/UX Product Design
/ UX Strategy
Data-Driven Design
for Complex Visualizations
Data-Driven Design
for Complex
Visualizations
Our client, a leader in software security, needed a streamlined, user-friendly design to simplify complex data for security managers. This project aimed to make data accessible, with a focus on clarity, usability, and aesthetic appeal.
Client
American software company
NDA enterprise
Client
American software company
NDA enterprise
Client
American software company
NDA enterprise
Client
American software company
NDA enterprise
Client
American software company
NDA enterprise
Date
2024
Date
2024
Date
2024
Date
2024
Date
2024
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Services
UI/UX Product Design
UX Strategy
Industry
Tech & AI
Industry
Tech & AI
Industry
Tech & AI
Industry
Tech & AI
Industry
Tech & AI
Problem
The existing interface overwhelmed users with information, leading to frustration and disengagement. The goal was to create a seamless experience that enabled users to interact intuitively with data while maintaining visual appeal.
Problem
In January 2022, Veracode aimed to boost customer satisfaction and retention by improving platform analytics, after discovering that only 24% of Application Security Leads easily found the analytics tab, prompting UI/UX enhancements and better onboarding.
Problem
The existing interface overwhelmed users with information, leading to frustration and disengagement. The goal was to create a seamless experience that enabled users to interact intuitively with data while maintaining visual appeal.
Problem
The existing interface overwhelmed users with information, leading to frustration and disengagement. The goal was to create a seamless experience that enabled users to interact intuitively with data while maintaining visual appeal.
Problem
The existing interface overwhelmed users with information, leading to frustration and disengagement. The goal was to create a seamless experience that enabled users to interact intuitively with data while maintaining visual appeal.
Problem
The existing interface overwhelmed users with information, leading to frustration and disengagement. The goal was to create a seamless experience that enabled users to interact intuitively with data while maintaining visual appeal.
Solution
We conducted extensive user research to uncover key pain points and designed low-fidelity wireframes that prioritized data clarity. After testing, we refined the high-fidelity prototypes to ensure a smooth user experience.
Solution
After identifying the issue, discussions with the Product Manager led to a strategy focused on improving the visibility and usability of the analytics tab. The redesign included a more intuitive UI, streamlined navigation, and clearer data visualizations to align with the needs of Application Security Leads. Additionally, targeted onboarding and enhanced tooltips ensured users could effortlessly discover and leverage analytics from the start.
Solution
We conducted extensive user research to uncover key pain points and designed low-fidelity wireframes that prioritized data clarity. After testing, we refined the high-fidelity prototypes to ensure a smooth user experience.
Solution
We conducted extensive user research to uncover key pain points and designed low-fidelity wireframes that prioritized data clarity. After testing, we refined the high-fidelity prototypes to ensure a smooth user experience.
Solution
We conducted extensive user research to uncover key pain points and designed low-fidelity wireframes that prioritized data clarity. After testing, we refined the high-fidelity prototypes to ensure a smooth user experience.
Solution
We conducted extensive user research to uncover key pain points and designed low-fidelity wireframes that prioritized data clarity. After testing, we refined the high-fidelity prototypes to ensure a smooth user experience.
Design Sprint
To craft ideal user journey, prioritize features and empathize with a user more, me and Product Team decided to work together in a Design Sprint format, exploring major pain points and generating solutions.
Design Sprint
To craft ideal user journey, prioritize features and empathize with a user more, me and Product Team decided to work together in a Design Sprint format, exploring major pain points and generating solutions.
Design Sprint
To craft ideal user journey, prioritize features and empathize with a user more, me and Product Team decided to work together in a Design Sprint format, exploring major pain points and generating solutions.
Design Sprint
To craft ideal user journey, prioritize features and empathize with a user more, me and Product Team decided to work together in a Design Sprint format, exploring major pain points and generating solutions.
Competitiors Research
In hopes to answer a call of 'HMW help our users to understand which findings to focus on and get our findings to a coherent and understandable list of tasks in the platform or a backlog on a customer side?', me and a product team done extensive competitors research. We uncovered that startups in software security field are providing easy-to-use naigation, using cards and drawers.
Competitiors Research
In hopes to answer a call of 'HMW help our users to understand which findings to focus on and get our findings to a coherent and understandable list of tasks in the platform or a backlog on a customer side?', me and a product team done extensive competitors research. We uncovered that startups in software security field are providing easy-to-use naigation, using cards and drawers.
Competitiors Research
In hopes to answer a call of 'HMW help our users to understand which findings to focus on and get our findings to a coherent and understandable list of tasks in the platform or a backlog on a customer side?', me and a product team done extensive competitors research. We uncovered that startups in software security field are providing easy-to-use naigation, using cards and drawers.
Competitiors Research
In hopes to answer a call of 'HMW help our users to understand which findings to focus on and get our findings to a coherent and understandable list of tasks in the platform or a backlog on a customer side?', me and a product team done extensive competitors research. We uncovered that startups in software security field are providing easy-to-use naigation, using cards and drawers.
User Testing
After interviewing 5 Application Security Managers, we uncovered issues in namings, hierarchy and prioritization of widgets, and illogical points in structure of the asset - collection - portfolio segregation.
User Testing
After interviewing 5 Application Security Managers, we uncovered issues in namings, hierarchy and prioritization of widgets, and illogical points in structure of the asset - collection - portfolio segregation.
User Testing
After interviewing 5 Application Security Managers, we uncovered issues in namings, hierarchy and prioritization of widgets, and illogical points in structure of the asset - collection - portfolio segregation.
User Testing
After interviewing 5 Application Security Managers, we uncovered issues in namings, hierarchy and prioritization of widgets, and illogical points in structure of the asset - collection - portfolio segregation.
AI intergation
for data analysis
AI intergation
for data analysis
AI intergation
for data analysis
AI intergation
for data analysis
AI intergation
for data analysis
Design <> Dev collaboraiton
Software Engineers involved as testers
Design <> Dev collaboraiton
Software Engineers involved as testers
Design <> Dev collaboraiton
Software Engineers involved as testers
Design <> Dev
Software Engineers involved as testers
Design <> Dev collaboraiton
Software Engineers involved as testers
Design Sprint
conducted within a product team
Design Sprint
conducted within a product team
Design Sprint
conducted within a product team
Design Sprint
conducted within a product team
Design Sprint
conducted within a product team
Higher-Ups feedback
Astonished by the product
Higher-Ups feedback
Astonished by the product
Higher-Ups feedback
Astonished by the product
Higher-Ups
Astonished by the product
Higher-Ups feedback
Astonished by the product
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Result
The redesigned interface improved data engagement by 40% and significantly reduced user frustration, turning data into an accessible, visually engaging experience.
Impact
+40% of NPS score
analytics usage increased by +20%
Impact
+40% of NPS score
analytics usage increased by +20%
Impact
+40% of NPS score
analytics usage increased by +20%
Impact
+40% of NPS score
analytics usage increased by +20%
Impact
+40% of NPS score
analytics usage increased by +20%
Impact
+40% of NPS score
analytics usage increased by +20%
Next steps
Launching NPS for measuring the impact of the analytics improvements.
Next steps
Launching NPS for measuring the impact of the analytics improvements.
Next steps
Launching NPS for measuring the impact of the analytics improvements.
Next steps
Launching NPS for measuring the impact of the analytics improvements.
Next steps
Launching NPS for measuring the impact of the analytics improvements.
Next steps
Launching NPS for measuring the impact of the analytics improvements.