UI/UX Product Design / UX Strategy
A modern SaaS mobile app for insurance customers, designed to simplify doctor booking, and policy management. This project highlights elegance, simplicity, and user empathy, addressing complex business logic improvements along with creating a streamlined, intuitive interfaces that prioritise ease of use and visual clarity.
Client
Ukrainian insurance
NDA enterprise
Date
2023
Services
UI/UX Product Design
UX Strategy & UI Redesign
Industry
Insurance
Healthcare
Problem
The SaaS mobile app for insurance customers faced significant challenges with its doctor booking, policy management, and registration flows, which resulted in a low app store rating of 3.9. These issues stemmed from cumbersome business processes that made it difficult to innovate within the enterprise, and a hierarchical structure that stifled creativity and feedback from lower-grade employees, further contributing to the poor user experience.
Solution
To address the challenges, we implemented innovative UI/UX solutions, such as integrating a third-party symptom checker with body part selection for symptoms, and enabling online doctor consultations directly within the app. These features streamlined the user experience, making the doctor booking and consultation process more intuitive and accessible. Additionally, we promoted a culture of equality through workshops that empowered the entire product team to contribute creative ideas, breaking down hierarchical barriers and fostering collaboration. This approach allowed us to deliver a more user-centered and functional design while encouraging ongoing innovation.
250+ mockups
Created during ideation phase
12+ user flows
Logic designed from scratch
iOS & Android
Native designs for both platforms
Agile approach
Figma files tailored to dev needs
Result
Client experienced improved usability and clarity, resulting in positive customer feedback. The enhanced interface and easy appointment booking resulted in more effective management of booking requests, reinforcing a strong company brand among consumer eyes.
Impact
+22% to customer satisfaction
based on UMUX-Lite survey
Link
Due to the NDA nature of this project, I am allowed to share the link directly, but not publicly.
To see the real app in the AppStore / Google PlayMarket, please contact us.